Transportes Aéreos de Cabo Verde (TACV) has ceased to exist and has been replaced by Cabo Verde Airlines, a change of image that also stems from the restructuring process that the company is undergoing ahead of its privatisation, the chief executive president of the air carrier, Mário Chaves said recently.
As well as a new name the airline’s image has been renewed by Icelandic agency Íslenska and with the contribution of some Cape Verdeans. It is inspired by the colours of nature, houses and flag of the Cape Verdean archipelago.
According to José Luís Sá Nogueira, “the new image reflects the strength and importance that the airline has for the Cape Verdean nation, in the certainty that the new business concept based on the platform will contribute greatly to increase the country’s link with the world and generate new business opportunities capable of further fostering Cape Verde’s development.”
The presentation of the new brand image of Cabo Verde Airlines follows the start of operations on the platform of the island of Sal and reinforcement of the routes to Recife, Fortaleza and, soon, Salvador da Bahia, in Brazil, with connections to Milan, Paris and Lisbon .
The privatisation process for Cabo Verde Airlines was due to have been completed by the end of March, after assessment of the company’s equity value, according to statements made in December 2017 by the Minister of Finance, Olavo Correia, after addressing members of parliament in the Specialised Finance and Budget Commission.
Transportes Aereos de Cabo Verde is currently being managed under an agreement with Icelandair, which the minister admitted could be the strategic partner in the privatisation of the international business of Cabo Verde’s public air transport company.